UK Electrical Demand Report 2026
- 246 places with electrical keyword data.
- 237,500 summed monthly keyword searches; 11,970 from emergency-intent variants.
- £3.34 median CPC across 243 highest-volume place keywords.
Place-named keywords show a market for electrical services. They help assess advertising opportunities; they do not establish how many calls GetTheCall currently delivers.
What it means for your business
Broad electrical terms can include research, inspections and installations as well as urgent faults. A fault-finding offer needs a clear attendance basis; an installation enquiry needs a different quote route.
The busiest town is not automatically the best working patch. A smaller nearby area can be more practical than the largest search total with a long journey attached.
Largest saved keyword totals
| Place | Summed monthly volume | Highest-volume keyword | Keyword CPC (GBP) |
|---|---|---|---|
| Bristol | 30,560 | electrical bristol | £3.81 |
| Cardiff | 11,280 | electrician cardiff | £3.83 |
| London | 5,660 | electrician london | £4.48 |
| Edinburgh | 4,690 | electrician edinburgh | £4.49 |
| Birmingham | 4,440 | electrician birmingham | £2.87 |
| Manchester | 4,340 | electrician manchester | £3.48 |
| Liverpool | 3,520 | electrician liverpool | £3.73 |
| Brighton | 3,140 | emergency electrician brighton | £2.86 |
| Glasgow | 3,020 | electrician glasgow | £3.39 |
| Coventry | 2,710 | electrician coventry | £4.31 |
Higher CPC terms with at least 100 monthly searches
| Place | Keyword | Monthly estimate | CPC (GBP) |
|---|---|---|---|
| Southampton | emergency electrician southampton | 320 | £14.42 |
| Bolton | emergency electrician bolton | 110 | £13.57 |
| Stockport | emergency electrician stockport | 210 | £13.44 |
| Cardiff | emergency electrician cardiff | 390 | £12.88 |
| Leeds | emergency electrician leeds | 140 | £12.27 |
| Leicester | emergency electrician leicester | 110 | £11.59 |
| Bristol | emergency electrician bristol | 260 | £10.59 |
| Sheffield | emergency electrician sheffield | 110 | £10.57 |
| London | emergency electrician london | 1,000 | £10.22 |
| Edinburgh | emergency electrician edinburgh | 390 | £10.05 |
These tables use the highest-volume and highest-volume emergency keyword saved for each place. They do not rank every keyword or prove an advertiser pays the listed amount on each click.
Sources and method
Google Ads keyword estimates via DataForSEO: UK targeting (2826), 2025-06 to 2026-05, retrieved 2026-07-09.
- Approximate monthly averages concern place-named keywords, not necessarily searches made by residents.
- Variants may overlap. Totals are not unique people, measured spend, platform calls or member results.
- CPC is an estimated keyword cost, not a maximum bid or a fixed charge for every click.
CPC converted to GBP at ECB reference rates, 9 July 2026.
Figures use the same saved inputs as our regional pages.
Updated 29 October 2026 · Report a factual error