UK Roofing Demand Report 2026
- 228 places with roofing keyword data.
- 167,250 summed monthly keyword searches; 1,480 from emergency-intent variants.
- £3.19 median CPC across 222 highest-volume place keywords.
Place-named keywords show a market for roofing services. They help assess advertising opportunities; they do not establish how many calls GetTheCall currently delivers.
What it means for your business
Broad roofing searches mix planned projects and urgent repairs. Give leak attendance and re-roof quotes separate offers so the visitor sees the right next step.
The busiest town is not automatically the best working patch. A smaller nearby area can be more practical than the largest search total with a long journey attached.
Largest saved keyword totals
| Place | Summed monthly volume | Highest-volume keyword | Keyword CPC (GBP) |
|---|---|---|---|
| London | 6,850 | roofer london | £3.34 |
| Manchester | 4,230 | roofer manchester | £2.40 |
| Bristol | 4,010 | roofer bristol | £4.28 |
| Edinburgh | 3,440 | roofer edinburgh | £2.78 |
| Sheffield | 3,120 | roofer sheffield | £2.55 |
| Leeds | 3,030 | roofer leeds | £2.30 |
| Birmingham | 2,900 | roofer birmingham | £2.11 |
| Aberdeen | 2,730 | roofer aberdeen | £3.26 |
| Glasgow | 2,520 | roofer glasgow | £2.67 |
| Cardiff | 2,510 | roofer cardiff | £3.75 |
Higher CPC terms with at least 100 monthly searches
| Place | Keyword | Monthly estimate | CPC (GBP) |
|---|---|---|---|
| Poole | roofer poole | 320 | £18.69 |
| Maidenhead | roofer maidenhead | 480 | £13.64 |
| Wokingham | roofer wokingham | 210 | £11.02 |
| Horsham | roofer horsham | 170 | £10.24 |
| Fareham | roofer fareham | 170 | £9.72 |
| Banbury | roofer banbury | 390 | £8.94 |
| Salisbury | roofer salisbury | 260 | £8.93 |
| Crawley | roofer crawley | 720 | £8.38 |
| Cumbernauld | roofer cumbernauld | 170 | £8.33 |
| Watford | roofer watford | 390 | £8.09 |
These tables use the highest-volume and highest-volume emergency keyword saved for each place. They do not rank every keyword or prove an advertiser pays the listed amount on each click.
Sources and method
Google Ads keyword estimates via DataForSEO: UK targeting (2826), 2025-06 to 2026-05, retrieved 2026-07-09.
- Approximate monthly averages concern place-named keywords, not necessarily searches made by residents.
- Variants may overlap. Totals are not unique people, measured spend, platform calls or member results.
- CPC is an estimated keyword cost, not a maximum bid or a fixed charge for every click.
CPC converted to GBP at ECB reference rates, 9 July 2026.
Figures use the same saved inputs as our regional pages.
Updated 29 October 2026 · Report a factual error