UK Trade Ad Click Costs: 2026 Estimates
Google Ads keyword CPC varies by term and place. Compare the saved estimates for each trade below, with one highest-volume keyword per place rather than treating sparse outliers as a typical price.
CPC across the four trades
| Trade | Places with search data | CPC sample | Median CPC (GBP) |
|---|---|---|---|
| Roofing | 228 | 222 keywords | £3.19 |
| Plumbing | 248 | 245 keywords | £4.53 |
| Electrical | 246 | 243 keywords | £3.34 |
| Heating | 241 | 219 keywords | £4.69 |
Each median uses the reported CPC of each place’s highest-volume saved keyword where CPC is supplied. It is not a median of every keyword or actual advertiser account. Zero CPC values remain distinct from missing data.
Turn a click price into a job cost
Worked example: at an assumed £5 per click, 20 clicks cost £100. If those bring one booking, advertising cost £100 per job; if they bring two, it cost £50. Management fees would add to that.
The example is not a conversion forecast. A lower click price is useful only if the calls are relevant and become work; the table alone cannot tell you which trade or town is most profitable.
Sources and method
Google Ads keyword estimates via DataForSEO: UK targeting (2826), 2025-06 to 2026-05, retrieved 2026-07-09.
- Approximate monthly averages concern place-named keywords, not necessarily searches made by residents.
- Variants may overlap. Totals are not unique people, measured spend, platform calls or member results.
- CPC is an estimated keyword cost, not a maximum bid or a fixed charge for every click.
CPC converted to GBP at ECB reference rates, 9 July 2026.
Figures use the same saved inputs as our regional pages.
Updated 29 October 2026 · Report a factual error