Google Ads: Check What Each Job Costs
Paid clicks are useful only when enough become worthwhile bookings. A small local campaign is easier to control than advertising every service across a large patch.
Start with one clear offer
For example: plumbing leak repairs in the towns you can reach, shown when you can answer, leading to a page about those repairs with an obvious call button. Do not send that caller to a generic page listing ten unrelated services.
What a campaign can actually cost
| Worked example | Result |
|---|---|
| Advertising spend | £500 |
| Customer enquiries | 25 |
| Agreed jobs | 5 |
| Cost per enquiry | £20 |
| Cost per agreed job | £100 |
These are assumed results, not a forecast. A £100 management fee would take the total to £600 and the job cost to £120. Cheap clicks alone do not settle the result.
Fix the obvious waste first
- Calls from outside your patch: correct the targeting.
- Wrong services or job seekers: tighten the offer and exclude irrelevant searches.
- Missed calls: stop paying to advertise during unavailable hours.
- Lots of visitors, few calls: make the service, area and phone number clear on the landing page.
Who should run their own ads?
It suits a business wanting control over its offer and able to manage the campaign or pay someone to do it. If you only want additional emergency calls without managing advertising, GetTheCall instead funds its ads and charges the standard £80 fee per agreed job.
Our dated click-cost report supplies estimates by trade; actual account costs differ.
Updated 29 October 2026 · Report a factual error