Get Found on Google by Local Customers

Local SEO helps customers find and assess your business. Start with accurate business information, useful service pages and genuine proof of work.

Fix the Business Profile first

• Use the correct business name, phone number and trade categories.
• Describe the services and areas you really cover.
• Keep opening hours accurate, including any genuine out-of-hours service.
• Add your own work photos and request honest reviews consistently.

Google describes local ranking in terms of relevance, distance and prominence. You cannot buy a better organic position or guarantee a place in the map results. See its local-ranking guidance.

Make service pages useful

Explain the work, the patch, how to contact you and what happens next. Include relevant qualifications and real examples. A customer should understand the offer without reading the whole page.

Do not create dozens of near-identical town pages that only swap place names. Add a location page when you have something useful and accurate to say about serving that area.

Check the site on your own phone

Can you read it, tap the number and find the service without hunting? Fix broken links, slow images and awkward contact controls before adding more content.

Listen to the next few callers

Ask how they found you. If people keep calling about a service you do not offer or a town you cannot reach, correct that page or profile. Useful calls matter more than a ranking screenshot.

If paying for SEO, ask what was changed, what you own and how results will be measured. A ranking promise without a clear scope is not a useful plan.

Updated 27 October 2026 · Report a factual error